This online era has made online reviews and ratings very crucial. And one of the best digital word of mouth for potential customers is Google reviews. Businesses globally are adding them to their marketing game today as well to leverage maximum benefits.
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From searching for any new place or product to gathering every little detail about brands, customers heavily relied on Google reviews. As per the reports of ReviewTrackers, before visiting any new business 60% of the customers go through their Google reviews. The statistics made it clear how influential Google reviews are.
This made many businesses embed Google reviews on website which will work as great social proof for their potential customers. The Google review widget on your website builds a pillar of faith among the visitors, ultimately influencing their purchase decisions.
Thus, if you want to know how Google review widget will help you in trust building and help customers in purchase decisions follow this article. This article will take you through the Google review widget and how it is building customers’ faith and influencing their purchase decisions.
Keep reading this article till the end for full knowledge.
An Introduction To Google Review Widget
Here starting the article by talking about the Google review widget for a clearer understanding. Google reviews widget can be best explained as a tool that is used by business owners to embed Google reviews on their websites directly. Basically, the Google review widget is embedded on the website using a review aggregator tool. It will let you show Google reviews through widgets on your website in a visually appealing manner.
Using the Google review widget you can update your website with real-time customer reviews without any extra effort. The main purpose of the Google Reviews widget is to boost the online presence of the brand by showcasing the best Google reviews on the website. Along with that it also offers the businesses other benefits like assuring customers, boost credibility, and transparency of the visitors. Google review widget enables your website visitors to read engaging customer reviews without leaving your website.
The Google review widget is fully customizable and lets users choose which reviews to show and which to hide which can be done through the review aggregator tool. Also, an aggregator tool lets you change the whole appearance of the widget to match the look and feel of the website before you embed Google reviews on website.
So, this was a brief about the Google review widget now quickly let’s get into the main article.
Google Review Widget: Key To Build Trust
Above we have discussed the Google reviews widget giving its clear understanding to you. Now let’s move forward and understand how Google review widget will build the trust of the customers.
Google Reviews Widget helps businesses embed Google reviews on websites with the help of the aggregator tool to showcase authentic and trustable customer feedback to visitors. Let’s see how the Google review widget helps to foster faith.
First of all, Google reviews provide great social proof to businesses, as they talk about the positive experiences of previous customers regarding products and services.
These help potential customers to be confident about your business when they see that other customers are saying good things about your products. Thus, when you embed Google reviews on website it adds credibility to your business and also explains to your visitors that your business has a strong customer base.
Secondly, through the Google review widget, you can enhance the transparency of your website to your potential customers. As you decide to display the Google review widget on your website you are showing the honest side of your business which builds confidence among your audience. Moreover, seeing reviews from a trustworthy source like Google on your website will automatically build the pillar of faith.
Google Reviews Widget Influence the Purchase Decisions
You should know that the purchase decision of your customer is hugely dependent upon the confidence that you will build. Showing the unbiased insights of the previous customers on the website through the Google reviews widget will automatically make your visitors believe in your business. This is a great way to influence the purchase decisions of the customers.
Moreover, by showing all the positive Google reviews about your business in a single place you provide your potential customers convenience. This saves lots of time and effort for the visitors. Also, when you showcase the Google review widget on the website helps your visitors quickly go through the experience of your previous customers. The strategy helps your potential customers to make rapid but well-informed purchase decisions.
In The End
In conclusion, it can be said that Google review widget is a great tool for the business. For your convenience, a brief introduction to the Google review widget has been explained above in this article.
It helps businesses embed Google reviews on their website and help the visitors foster their beliefs. When you are successfully able to put assurance about your product it will automatically influence your visitors to try your brand and ultimately make their purchase decision.
Thus, the Google review widget takes the responsibility for bringing overall growth to your business.
